With more and more products claiming green credentials, consumers looking to make sustainable choices need clear product information presented in a way which does not mislead. Providing the right information in the right way helps to ensure that product claims are truthful and substantiated.
In this complimentary webinar, experts present a guide to the SGS Green Mark, an evidence-based scheme offering certification from a recognized industry leader, and which supports specific product claims. This focus provides scientific data which allows for trusted verification.
As well as looking at greenwashing and its negative effects on consumer trust, the webinar will take attendees through the benefits of SGS Green Mark certification, which includes a clearly defined product scope and verification criteria. The certification process, which includes secure QR code protection, will be explored as well.
Agenda
- Context of product environmental claims
- The desire for positive communication vs. pitfalls of greenwashing
- How SGS Green Marks are set up
- Standards involved
- The six specific SGS Green Marks and the attributes assessed
- Key protocol details
- Certification workflow
- Benefits
- Example deliverables
- Q&A
Who should attend?
This webinar will be of interest to suppliers, manufacturers, brands and retailers, particularly those with products that have one or two focused environmental benefits.
