The world around us is changing rapidly and digital technologies are altering the way businesses can compete. One example of how a company has challenged their industry’s norm by competing in a new way is Uber. They connect people who need a taxi, with taxi drivers, yet they do not own any taxis themselves. This model has enabled them to grow and scale their operations much faster than more traditional taxi firms.
For many companies, building incremental digital improvements in products and services for customers is enough, but eventually, even the more protected markets and operations will become subject to disruption through new digital business models. Therefore, at SGS, we have to change as well by finding new products and services for our customers and implementing innovative ways to operate.