Companies face many barriers to market entry, including budget, timelines, and pressure to be innovative. Often, the greatest challenge is figuring out what you want to say about your product — and what you can say — based on what it contains, how it works, and where you want to sell it.
We understand your desire to inform customers about your product's advantages, not mislead them. While health claims can provide a competitive edge, they often lack sufficient scientific backing. In today's regulatory environment, robust scientific support for health claims can enhance product marketing while mitigating regulatory risks.
The Concept to Claim approach
Starting with the end in mind, the desired label claim, we work backwards to develop a strategic solution to achieve your objectives – the Concept to Claim approach.
With input from your marketing and scientific groups, we use our vast experience to develop claims strategies based on risk, regulatory precedent, current market gaps and competitive positioning in different jurisdictions.
From the initial idea through to the initial project report, we work with you to determine exactly what is required and how the research program should be designed to meet your goals. A comprehensive proposal is developed which outlines your objectives, budget and our custom solution to deliver on these requirements.
The food ingredient claim substantiation process
A project kick-off meeting is held to review scope, deliverables, and timeliness and key documents including the project management plan, communication plan, data management plan, statistical analysis plan, and publication plan.
